By 1977, after the debut of the Shelley Hack/Bobby Short commercial, Revlon Charlie sales skyrocketed. The Charlie perfume print ads reflected this. Shelley was photographed taking that iconic Charlie stride to different parts of the world. Also, the line, “Now the World Belongs to Charlie” was inserted above the products’ main tagline.
Saturday, February 13, 2010
Now the World Belongs to Charlie
By 1977, after the debut of the Shelley Hack/Bobby Short commercial, Revlon Charlie sales skyrocketed. The Charlie perfume print ads reflected this. Shelley was photographed taking that iconic Charlie stride to different parts of the world. Also, the line, “Now the World Belongs to Charlie” was inserted above the products’ main tagline.