a French version of the Charlie perfume ad from 1977,
one of the most famous versions of the ad
Shelley became famous all around the world when she became THE Charlie Girl in 1976. The confident, sexy and independent image she projected touched something in many women and resonated around the world. The brand became the very first international bestselling American fragrance ever, which quickly catapulted it, as well as Shelley, to iconic status. Until this very day, the Charlie ad campaign with Shelley is talked about, studied and dissected because of the immense impact it had in the world and the staggering sales it resulted in.
a closeup of Shelley and that gorgeous smile