Sunday, January 26, 2020

Etherea and Norell, 1974

A pic of Shelley from a newspaper ad 
for Etherea and Norell, 1974

In 1974, Shelley appeared in an ad for Etherea and Norell. It was a promotional ad for an elegant gift set that could be purchased for only $5 for every $6 purchase of either Etherea or Norell. The entire Etherea beauty line was included in the promo - cleansers, freshener and makeup. The Norell perfume line was likewise included in the promo - their spray mist and perfume.

Shelley in a newspaper ad
for Etherea and Norell, 1974

Etherea was was a line of hypo-allergenic beauty products developed by Revlon as the company's answer to Estée Lauder's Clinique line. Norell was the fragrance brand of American fashion designer Norman Norell who was the first recipient of the American Fashion Critics' Award which later became known as the Coty Award. Norell was also the first American fashion designer to launch his own perfume line. The promotional package included five Etherea beauty products and a bottle of Norell Spray Cologne. And Shelley was absolutely gorgeous in the ad.

a pic of Shelley from a newspaper ad
for Etherea and Norell, 1974