That Charlie Girl Shine

a pic of Shelley from an ad for Charlie, 1979

Shelley was THE quintessential Charlie Girl and appeared on many, many ads for the brand around the world. In 1979, she appeared in an ad with the tagline "To Shine or Not To Shine." It was a promo for the many lipstick and lipglosses that could be achieved with Charlie's new  shades and colors - for the many different styles, occasions and moods every woman finds herself in. For the "Smooth On Matte Softness" look, there was Charlie's Lip Rouge in the earthy shades of Sienna, Earth and Plum. For the "Slip On A Shine" look, there were Charlie's Extra-Extra Shine Creme Lipstick and Creme Lipgloss in Berry Pink, Fresh Coral and Sunbeige - as well as Lipgloss in Shell Pink. And for the "Summer In A Glow" look, there was Charlie's Extra-Extra Shine Frost Lipstick in Goldfrost Berry Pink, Fresh Coral and Sunbeige - as well as Lipgloss in Goldfrost Shell Pink.

Shelley in an ad for Charlie, 1979

Also included the ad was the "Let Charlie Give You The Brush" promo. It was a promo for the Charlie Brush Portfolio, a set of specialty makeup brushes made up of The Blusher Brush, The Lip Brush, The Brow and Lash Brush - the kind of artistic makeup tools needed to perfectly apply those fabulous Charlie cosmetics. And the Charlie Brush Portfolio could be purchased for just $5.50 for any $5.00 purchase from the Charlie Collection. Shelley, as always, appeared in the ad with that familiar Charlie Girl shine and glow.

pics of Shelley from an ad for Charlie, 1979