In 2010, Shelley and her husband, director Harry Winer, formed Smash Media Productions where they both act as co-presidents. They have produced numerous TV movies, film features and documentaries, both with Smash Media as well as on their own. Through Smash Media they have produced the documentaries Citizen of the World (2010) and Maharajah of the Road (2012). They have also produced the film features The Expatriate/Erased (2012) and The Doorman (2020). They have produced quite a number of movies for the Hallmark Channel too, such as Lucky Christmas (2011), Perfect Match (2015), A Bramble House Christmas (2017), Falling for You (2018), and Holiday Hearts (2019). On her own, Shelley has produced Summer of Dreams (2017) and Christmas in Evergreen (2017), also for Hallmark. "We really loved working with [Hallmark], I mean really loved working with them," Shelley told Steve Gidlow in 2018, "The people are lovely and I love their movies, these happy stories where you get to explore these wonderful arcs of peoples' lives and how they change and open their hearts to love." According to their official website, in 2022, Smash Media has also produced the movies Autumn in the City and Long Lost Christmas, both for the Hallmark Channel as well (and both are available on DVD).
