Saturday, May 4, 2024

Coordinated Classics

a closeup of Shelley
from a spread on the JCPenney
Spring and Summer 1974 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in many spreads throughout the JCPenney Spring and Summer 1974 catalog.

Shelley in a spread for the JCPenney
Spring and Summer 1974 catalog

In the spread called "Coordinated Classics," Shelley wore classic fashion pieces that perfectly coordinated with each other  ...in earthy seersucker plaids as well as brown, white and red fashion separates. Shelley wore the short sleeved seersucker plaid Shirt-Jacket (which had a button-front style, a shirttail hem, a same-fabric tie belt and white collar and cuffs) over the white Wide-Leg Pants (which had a low-slung wide waistband, a button and tab closure, a fly-front zipper and mock slash pockets). She finished her look with the T-Strap Shoes in red. Shelley also wore the red/white Pin-Dot Shirt (which had a button-front style, a convertible collar and turn-back button cuffs) over the white Front-Pleated Skirt (which had a waistband styling, a back zipper, a front button-and-tab trim and stitched-down pleats). She topped her shirt with the red sleeveless Scoop-Neck Sweater (which had a front ribbed design as well as ribbed armholes and neck). She again finished her look with the T-Strap Shoes in red. And Shelley looked stylish, fab and perfectly coordinated in both outfits.

a closeup of Shelley
from a spread on the JCPenney
Spring and Summer 1974 catalog