Shelley was THE Charlie Girl from 1976 to 1982. "THE" because it was Shelley's image that inspired women to go out, be independent and be happy about it. In fact, it was and still is Shelley's face that is most associated with the brand. In fact, the Charlie brand was so popular that a masculine counterpart was created and was named Chaz. Both Charlie and Chaz were derived from the name of Revlon's founder Charles Revson. In 1977, a newspaper ad promoting both fragrances was released, with the tagline "When Chaz and Charlie get together... you get one big splash of a dividend! 'Charlie-The-Great'". The promo stated that with any purchase of $3.00 or more from the Chaz collection (which included Chaz cologne spray, Chaz cologne, Chaz Aftershave, Chaz Conditioning Soap, Chaz Body Freshening Talc, and The Chaz Set), anyone could purchase Charlie-The-Great, an 8-oz. sized bottle of Charlie cologne, for just $3.00. An artwork of Shelley appeared on the ad, of course, and Shelley looked fab even in artwork.
