Most Famous of All Time

Shelley in a pic for Charlie

perfume and cosmetics, 1977

Shelley first became famous in the 1970s as THE Charlie Girl in those glamorous Revlon Charlie commercials and print ads. Charlie was introduced amid the 1970s resurgence of women's liberation. Women were changing, gender roles were evolving. Women were entering the work force in droves and were beginning to get a taste of what it was like to be independent. The Revlon Charlie ads capitalized on this. The ideal woman of the 1970s was a free, independent and confident person who was happy she was exactly that. And Shelley projected this image to perfection. Shelley's Charlie ads were so unforgettable that, by 1977, Charlie became the #1 fragrance in the world (the first American-made international bestseller); and Revlon sales figures passed the $1Billion mark. And Supermodel Shelley Hack THE Charlie Girl catapulted to icon.

FragranceReview.com recognized

Shelley's commercial as one of 

The World's Most Famous Perfume Ads Of All Time

In 2022, FragranceReview.com included Shelley's 1976/1977 Charlie perfume ad/commercial among "The World's Most Famous Perfume Ads Of All Time"... at number 2. As famous as her other Charlie perfume commercials were, her 1976/1977 commercial stood out the most (according to FragranceReview.com) because it was a breath of fresh air and it came out at a time when women were emerging as confident and, more importantly, independent. Shelley's image in the commercial captured the imagination of many and was an aspiration as well as inspiration to all women. The commercial was produced by Sally Safir and was directed by Richard Heimann (who also did the camerawork). Stylist Willard Seymore came up with Shelley's look and Francis Gillette did Shelley's hair and makeup. It was shot in one night at The Carlyle Hotel located at the Upper East Side of Manhattan in New York City. Bobby Short, who performed at the hotel's Café Carlyle, sang the jingle and appeared in the commercial as well. The commercials included in the list are as follows:

1.   Lady Gaga’s Perfume Commercial For Valentino Voce Viva

2.   Shelley Hack’s Charlie Perfume Commercial

3.   La Vie Est Belle Perfume Commercial With Julia Roberts

4.   Enjoli Perfume Commercial

5.   David Dobrik Perfume Ad

6.   Zendaya’s Perfume Ad For Lancome Idole

7.   Johnny Depp’s Perfume Ad For Dior Sauvage

8.   Charlize Theron’s Perfume Ad For Dior J’Adore

9.   David Gandy’s Perfume Ad For Dolce & Gabbana Light Blue

10. Chanel No 5 Perfume Ad With Nicole Kidman

11. Tom Ford for Men Fragrance Campaign By Terry Richardson

12. Gucci Guilty For Men’s Commercial

      with Chris Evans And Evan Rachel Wood

13. Jason Morgan For Armani Acqua Di Gio’s Perfume Ad