a closeup of Shelley from a 1974 ad for Braggi cologne
Shelley graduated from Smith College in 1970 and decided to take on modeling full-time. Represented by the top model management company, Ford Models Inc., she began her transition from teen model to top model (and eventually to Supermodel.) Her then boyfriend, photographer Steen Svensson, helped her create a more sophisticated look to get her on the pages of Vogue magazine. In 1974, a sophisticated Shelley appeared on an ad for Braggi cologne... with a naked man (who actually looks like Steen Svensson himself). The ad was somewhat racy and definitely didn't cater to the teen market. And Shelley was undeniably gorgeous in it.
Shelley in a 1974 ad for Braggi cologne