Happy Mother's Day from Charlie

pics of Shelley for Charlie perfume, 1979

To all mothers around the world,

Happy Mother's Day!!!

Shelley was THE Charlie perfume girl from 1976 to 1982. She was dubbed as THE quintessential Charlie Girl because she was the embodiment of the brand's ideal - gorgeous, sexy, young... as well as independent, confident and loving every minute of it. In 1980, Shelley appeared in a Charlie ad dubbed "To Mother With Love" which promoted Charlie's special gift for Mother's Day. The Charlie En Route cosmetics case was just $8.50 with any $5.00 purchase from the Charlie Collection. The special gift set/cosmetics case contained a Charlie dusting powder and a Charlie perfume spray. And Charlie Girl Shelley appeared in the ad and was Charlie-Girl gorgeous, as always.

Shelley in a Mother's Day ad

for Charlie perfume and cosmetics, 1980

Up-And-Coming Actress 1978

a closeup of Shelley

from a promo pic, 1978

Shelley was one of the hottest new actresses on the scene in 1978. By that time, she was already a highly-paid Supermodel and was recognized by everyone as The Charlie Girl. She was currently transitioning from modeling to acting. The year before, she had done a cameo in the Academy Award winning film Annie Hall where she appeared in a scene with no other than director/star Woody Allen himself (For more, check out: Film Debut 1977).  By then, she was also being considered by long-time James Bond films producer Cubby Broccoli to play Bond girl in the latest Bond installment Moonraker (For more, check out: Shelley Hack - Bond Girl). And she was currently, a first time leading-lady in the film If Ever I See You Again (For more, check out: Handpicked). 

Shelley in a promo pic from 1978

Make A Match

a closeup of Shelley

from a spread on the JCPenney

Spring and Summer 1974 catalog

Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in many spreads throughout the JCPenney Spring and Summer 1974 catalog. 

Shelley in a spread for the JCPenney

Spring and Summer 1974 catalog

In the spread called "Make A Match," Shelley wore classic fashion pieces that featured the latest looks in textures and patterns, particularly pin-striped corded partners with a western flair. Shelley wore the Scoop-Neck Sweater Goes Sporty slipover rib-knit top (which had short sleeves) over the Front-Pleated Skirt (which had a button-trimmed waistband, button-and-tab closures, a back zipper and stitched-down pleats). She topped it off with The Classic Blazer (which had wide notched lapels, button-front closure and mock side-slashed pockets). She finished her look with the Bandana-Print Shoes (which had rope-wedge heels, sling-back straps and buckle trims). She accessorized her look with the Bandana-Print bucket hat. And Shelley looked stylish, fab and perfectly matched in her outfit.

closeups of Shelley

from a spread on the JCPenney

Spring and Summer 1974 catalog

The New Kid on the Block

closeups of Shelley Hack and Farrah Fawcett

from the cover of Gossip, June 1980

For more, check out: Angels On One Cover

Supermodel and Charlie Girl Shelley Hack joined the cast of Charlie's Angels in 1979, as Kate Jackson's replacement, during its 4th season; and her casting brought renewed interest in the series. The series had slipped significantly in the Nielsen ratings the year before - from #4 in 1977 to #12 in 1978 (a huge eight-point drop) - and it needed a publicity boost to bring it back into TV's top ten shows. "We're bringing back the glamour," proclaimed executive producer Aaron Spelling of Charlie's latest detective trio. And Shelley's debut episode "Love Boat Angels" topped the Nielsen ratings the week it was aired. When asked whether she liked being a TV star, Shelley said, "Yes. I've got two parking spaces with my name on them. It's wonderful." And Shelley was featured on countless magazines all over the world.

a writeup about Shelley and Farrah

from Gossip magazine, June 1980

But early on (except on the first two episodes of the 4th season) Shelley wasn't given much to say or do. Furthermore, the "solo" episodes of Jaclyn and Cheryl were aired early in the season (Due to the request of the cast for more time off, "solo" episodes, episodes focusing on one Angel, were produced.) Shelley's first "solo" episode, "Angels on Campus," was the 10th original episode of the season and was aired on the 12th week. After all that hype upon the announcement of her Angel-dom, Shelley Hack was sadly reduced to mere decoration early in the season. This prompted the writers to play up Shelley's role, but it was too late (Surprisingly, she did very well in these later episodes; but, unfortunately, many viewers had lost interest in the show). Farrah Fawcett was on the second and final year of her contractual return to the TV series; but her her presence did little to help pull up the ratings as well. The Result: Shelley was let go at the end of the season. "They can say I didn't work out, but it isn't true. What happened was a network war. A business decision was made. Change the time slot or bring in some publicity. How to get publicity? A new Angel hunt. Who is the obvious person to replace? I am — the new kid on the block," Shelley told People magazine in 1980. (FYI: In spite of everything, the 4th season of Charlie's Angels still finished within TV's top 20 shows of 1979.)

a writeup about Shelley and Farrah

from Gossip magazine, June 1980

Poster Print and Linen Weave 2

a closeup of Shelley from a pic

on Family Circle magazine, October 1974

Shelley appeared on many issues of what was known as the Seven Sisters group of magazines. The Seven Sisters magazines were Woman's Day, Redbook, McCall's, Ladies' Home Journal, Good Housekeeping, Family Circle and Better Homes and Gardens. They all catered to married women with children rather than single working women. The magazines featured homemaking and crafts, food and nutrition, health and fitness, beauty and fashion advice and articles. Shelley appeared on the pages of Family Circle magazine's October 1974 issue. She was part of a spread that featured Reversible Skirts that were designed by Gene Morin. She modeled a couple of the now classic skirts that could be worn either side out. She modeled the pumpkin-colored linen weave (on one side) and silk-like poster print (on the other side) version  that was mid-calf in length. It had a little gathering at the waist for a fuller, softer look. The skirt could go from the workplace to a casual evening out. The excess fabric could be made into a reversible scarf and/or even into a matching printed blouse. And Shelley was simply stylish in it. (For more, check out: Poster Print and Linen Weave 1 and Reversible Skirt 2)

a pic of Shelley from a feature

on Family Circle magazine, October 1974

Women's Causes

a pic of Shelley at the Democratic

Voter Registration in L.A., 1994

In the 1990's, Shelley Hack began focusing on other ventures and started taking a more political role in women's causes. She became active in the National Women's Political Caucus and became a member of The Westside Women's Health Center Advisory Council (The Westside Women's Health Center offers a preventive and education-based approach to providing health care for more than 8,000 at-risk women and their families each year). She also started delving into grassroots politics in L.A. In 1994, she set her sights on a county Democratic Central Committee seat in the Westside and San Fernando Valley district; but she was disqualified. She came down with the flu; so she asked someone else to take over the signature-gathering needed to secure her a seat. But the man who did it didn't live in the 41st District (which was a requirement); so it rendered all the signatures he gathered invalid. But Shelley wasn't disappointed. "My concern is less elective office and politics," she said, "My concern is community service, and there's plenty to do." She later established SHMC (Shelley Hack Media Consultancy) and worked in pre- and post-conflict countries. (For more, check out: Shelley Hack Media Consultancy)

pics of Shelley at the Democratic

Voter Registration in L.A., 1994

Super Simple Summer 1

a closeup of Shelley from the package cover

of Simplicity Pattern 9884, 1972

Shelley appeared on many Simplicity pattern catalogs, brochures and packaging during the 1960s and 1970s. The Simplicity Pattern Company is the leading manufacturer of sewing patterns and sewing pattern guides which are distributed throughout the world. They have been manufacturing sewing patterns since 1927 and have allowed fashionistas on a budget and sewing aficionados to create clothes in a reliable manner. In 1972, she appeared on the cover of Simplicity Pattern package 9884. It was for a pair of summer shorts with an elasticized waist and patch pockets that could be made with matching suspenders. Shelley wore the shorts and suspenders set with a matching T-shirt and a pair of flat lace-up espadrilles. She accessorized her look with a matching scarf around her neck. And Shelley looked summer-ready and ready to play those fun summer games.

Shelley on the package cover

of Simplicity Pattern 9884, 1972