Saturday, September 29, 2018

Lash-A-Lot

a closeup of Shelley from a 1971 Yardley Lash-A-Lot ad

Shelley appeared in many beauty ads for many different cosmetics companies during her tenure as a Supermodel from the '60s to the early '80s. She did ads for Revlon, Clinique and Cover Girl,  to name a few. She also did ads for Yardley. Yardley launched a line of cosmetics at around the 1950s.

another closeup of Shelley from a 1971 Yardley Lash-A-Lot ad

Yardley or Yardley of London is one of the oldest international companies that specialize in cosmetics, toiletry products and fragrances. The British brand was founded in 1770 and produced mainly soaps and perfumes. It branched out to cosmetics in the second half of the 20th century, but the line was discontinued by around the 1980s.

yet another closeup of Shelley from a 1971 Yardley Lash-A-Lot ad

Shelley appeared in the ad for Yardley Lot-A-Lash. Lot-A-Lash was an easy-to-use mascara that came in tandem with Yadley Easy Liner, an all-in-one gel eye liner. The Easy Liner was "quicker on the draw", while the Lash-A-Lot was "quicker on the brush." The result was "The complete eye by Yardley." And Shelley definitely showed everyone how Yardley helped make her look fabulous.

Shelley in an ad for Yardley Lot-A-Lash, 1971