Shelley was THE quintessential Charlie Girl and appeared on many, many ads for the brand around the world. In 1982, she appeared in an ad with the tagline "The Charlie Face Case!" It was a promo for The Charlie Face Case, a cosmetic case that contained everything anyone needed to achieve that fabulous Charlie look. It was a light blue cosmetic case that contained 6 eyeshadows, 2 blushes, 2 lip glosses and 2 brushes. It was only $11.50 for any $5.00 or more purchase from the Charlie Collection, which also included Charlie Body Silk, Charlie Concentrated Cologne Spray and Charlie Dusting Powder.
The ad also promoted Charlie's latest spring color and fragrance collection. For the eyes, lips, cheeks and nails, Charlie gathered bold adventurous new colors from the four corners of the Earth. Pearlfrost Aegeon, South Sea Coral, Irish Rose and Chile Frost were the latest worldly shades. And the essence of Charlie (the world-famous Charlie fragrance) was now in other fabulous fragrance forms. The ad included the brand's promo tie-up with American Express as well. All anyone had to do was take a trip and register at any Charlie counter to get a chance to win a "15-Day American Express Tour For Two." The grand prize winner would win a 15-Day Tour For Two to China, Hawaii, South America, Europe, Asia, or The U.S.A. Other lucky winners would win any of the 22 additional prizes listed on the entry blank. Of course, Shelley was featured in the ad, gorgeous and fabulous as always.
