a pic of Shelley from a Charlie ad, 1977
Shelley was THE quintessential Charlie Girl and appeared on many, many ads for the brand around the world. She became THE Charlie Girl in 1976 and by 1977, she catapulted the brand (as well as herself) to iconic status. Ads with her image were everywhere. One ad called "The Charlie Column" featured her along with a fictional narrative about the day in the life of THE Charlie Girl - as she attends the "sport of kings," the horse races at the Churchill Downs Racetrack in Louisville, Kentucky. The said event was graced by THE Charlie Girl; and she was a standout, wearing Charlie's latest Fresh-Fresh Eyecolor - one of the latest and newest of the 8 eyecolors in the Charlie makeup line. Of course, she sported the Charlie fragrance as well. And Shelley appeared in the ad, fabulous as ever.
Shelley in the Charlie ad
called "The Charlie Column," 1977