a closeup of Shelley
from a spread on the Montgomery Ward
Spring and Summer 1971 catalog
Shelley appeared in many catalogs throughout her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in many spreads throughout the Montgomery Ward Spring and Summer 1971 catalog.
Shelley in a spread for the Montgomery Ward
Spring and Summer 1971 catalog
In the spread called "These Dacron Polyester Knits Are Great Values at $10," she wore a dress that was just right for the women of the new decade, the 1970s... stylish, up-to-date and could go from day to evening. She wore the Step Into A Shirtwaist dress that was fashionably light textured and easy to care for. It was a dress that closed to just below the waist with pearl-like button. It had stitching detail on the collar and tab front opening. It had long sleeves that ended in 2-button cuffs and had came with a slim self-tie sash. Medium-heeled square-toed pumps with buckle detail finished her look. With her hair hair partially tied back, Shelley looked fabulous and 1970s chic.
a closeup of Shelley
from a spread on the Montgomery Ward
Spring and Summer 1971 catalog
