Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. She was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. In 1976, an artwork of Shelley appeared in a newspaper ad for Charlie called "Charlie's Body-and-Soul Set." It was a promo for a gift set that contained Charlie More Moisture Moisturizer, Charlie Bath Soap, Charlie Body Silk, and Charlie Concentrated Perfume Spray. The Charlie Body-and-Soul Set (worth $19.75) could be purchased for only $4.75 for any purchase of $5.00 or more from the Charlie Collection. Shelley, of course, appeared in the ad for this promo.

