Saturday, March 14, 2026

Charlie Jewelry

promo pics of Shelley for Charlie
perfume and cosmetics, 1976

Shelley was THE quintessential Charlie Girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful American lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. In 1977, she appeared in an ad for Charlie that was promoting "The Charlie Triangle." The promo offered customers "A Special Chance To Get A Special Piece of Charlie Jewelry"... from Revlon Charlie, of course. For only $3.50, anyone could purchase "The Charlie Triangle," a one-of-a-kind necklace and pendant set that looked and felt like real silver. An order form was included in the ad for anyone interested in the special promo piece. Shelley appeared in the ad in clothes by Bill Blass for Blassport, looking fabulous as always.

Shelley in an ad for Charlie
perfume and cosmetics, 1977