a closeup of Shelley from a 1970 sidebar ad for Tampax
Shelley appeared in an ad for Tampax tampons in the early 1970s. The ad showed Shelley in various sporting activities (surfing, camping, horseback riding) and in a very girly activity (putting on makeup). It showed consumers that with Tampax, girls could still lead an active lifestyle. Shelley appeared in sidebar ads for Tampax in 1970 as well. One of them had the tag line "A Tip for the Camping Trip" and featured Shelley putting up a tent, setting up camp and enjoying nature. She was the embodiment of the modern girl - self-confident, a good conversationalist, and she knows what's right for her. And of course, she used Tampax. And Shelley was adorable in the ad.
Shelley in a sidebar ad for Tampax, 1970
