a pic of Shelley from a 1970 sidebar ad for Tampax
Shelley appeared in an ad for Tampax tampons in the early 1970s. The ad showed Shelley in various sporting activities (surfing, camping, horseback riding) and in a very girly activity (putting on makeup). It showed consumers that with Tampax, girls could still lead an active lifestyle.
another pic of Shelley from a 1970 sidebar ad for Tampax
Shelley appeared in sidebar ads for Tampax in 1970 as well. One of them had the tag line "Surf's Up. Sun's Out." and featured Shelley Surfing at a beach. It showed that Tampax could be worn anywhere, doing any activity - like summer days full of beaching in the sun. So there was no excuse to miss even one. Tampax was for freedom and comfort on the beach, over the waves and under the sun. Shelley was sporty and adorable in the ad.
Shelley in a sidebar ad for Tampax, 1970
