Shelley in a promo pics
for Charlie perfume and cosmetics, 1979
Shelley first became famous in the 1970s as THE Charlie Girl. In 1976, she was hand-picked to represent the Revlon Charlie brand, as she was the embodiment the brand's ideal – gorgeous, sexy and young. Makeup artist Rick Gillette recalls, "Shelley Hack was really the perfect girl for Charlie. I remember when Revlon creative director David Leddick had Steen Svensson shoot the first presentation with her that got her the contract." They shot a commercial with her and when it debuted, it was an immediate and immense hit. By 1977, Charlie became the #1 fragrance in the world (the first American-made international bestseller) and Revlon sales figures passed the $1 billion mark. Shelley THE Charlie Girl had catapulted to icon.
Shelley in a 1979 Charlie perfume ad
for Charlie's Looking Good, Feeling Great
Competition down under
In 1979, she appeared in an ad for Charlie's latest promo in Australia called "Looking Good, Feeling Great." It was open to all the fun, free, independent and individual Charlie Girls down under. The Charlie Competition had $1000 worth of fabulous prizes, along with three grand prizes. First prize was the Suzuki 'Zook' (the Suzuki LJ80), three of them along with Charlie Gift packs were at stake. Second prize was a sports package comprised of Red Stone Roller Skates and the new Jog-a-Mat - 10 of them were to be given away. And Runner-Up prizes were 10 Tummy Trimmer Home Exercisers. Entry forms and booklets were available at the nearest Charlie counter. Interested parties just had to fill them out, have them signed by the Revlon consultant nearby and drop them into the available drop boxes. And Shelley was gorgeous in the promo ad, as always.
Shelley in a promo pics
for Charlie perfume and cosmetics, 1979
