Sunday, October 20, 2024

Casual and Sporty

a closeup of Shelley from a pic
on a spread on the JCPenney
Spring and Summer 1973 catalog

Shelley appeared on many spreads for many catalogs from the late 1960s to the mid-1970s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list of general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of consumers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Many Supermodels - like Cheryl Tiegs, Beverly Johnson, Patti Hansen and Shelley Smith, just to name a few - appeared in the most popular catalogs of the era. Many models who eventually became actresses also appeared in these catalogs - like Veronica Hamel, Erin Grey, Kim Basinger and Pam Dawber.

Shelley in a spread on the JCPenney
Spring and Summer 1973 catalog
(note: Kim Basinger is the model
to the left of Shelley - on both instances)

Shelley appeared in many catalogs for JCPenney. She appeared in many issues of the department store's catalog from the 1960s (when it was still called Penney's) until the 1970s. She appeared in several spreads throughout the JCPenney Spring and Summer 1973 catalog. In one spread for the Juniors section, she modeled "sporty little tops and easy moving skirts." Shelley modeled a cap-sleeve scoop-neck top over a long-sleeved eyelet shirt and a flared circle skirt. A pair of heeled two-toned lace up women's Oxfords finished her look. She also modeled a cotton scoop-necked rib-knit top in white over a cotton knit polka-dot skirt with a pair or shorts attached underneath. Matching casual sandals finished her look. JCPenney's Casual Canvas Bag accessorized her look. And Shelley looked casual, sporty, and sensational.

a closeup of Shelley from a pic
on a spread on the JCPenney
Spring and Summer 1973 catalog