a pic of Shelley from an ad
for Revlon's Super Skin
by Natural Wonder, 1972
Shelley was THE quintessential Charlie Girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful American lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. Although there were a slew of other Charlie models before her, it was Shelley's image that catapulted the brand to iconic status. But earlier, in 1972, Shelley had also been the image model of another Revlon product, Super Skin by Natural Wonder, a facial cleanser that cleaned the face and kept it looking super all day. Not only did it clean the skin, it kept it in great shape as well. (For more, check out: Super Skin '72)
an artwork of Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1979
In 1979, an artwork of Shelley, based on her pic from that 1972 Super Skin by Natural Wonder ad, was used in an ad for Revlon Charlie, promoting The Charlie Color Palette. For only $8.00 with any $5.00 purchase or more from the Charlie Collection, any woman could become a Charlie-artist and could make the most of Charlie's exciting palette of color accents to create a masterwork of art - namely herself. The Charlie Color Palette promo included blushes, lipglosses, eyecolors, applicators and a booklet of quick tips. Suggested purchases from the Charlie Collection were Fresh New Make-up, 2 oz. ($7.25), Blushiest Blush ($6.50), Fresh Waterbase Make-up, 1/2 oz. ($5.00), Lashiest Mascara ($4.75), and Extra-Extra Shine Lipstick ($4.00). And whether in pictures or in artwork, Charlie Girl Shelley was always Charlie-Girl gorgeous.
