Shelley as THE Charlie Girl, 1979
Shelley Hack quickly became an icon when she began endorsing Charlie perfume by Revlon in 1976. When her commercial debuted, it was an immediate and immense hit. Overnight, Shelley became known as THE Charlie Girl and the campaign, supported by print ads and personal appearances, was a huge success. By 1977, Charlie became the #1 fragrance in the world (the first American-made international bestseller) and Revlon sales figures passed the $1 billion mark largely due to the Charlie brand.
