Shelley as THE Charlie Girl in 1976
Shelley first became famous in the 1970s as THE Charlie Girl. In 1976, she was hand-picked to represent the Revlon Charlie brand, as she was the embodiment the brand's ideal – gorgeous, sexy and young. Makeup artist Rick Gillette recalls, "Shelley Hack was really the perfect girl for Charlie. I remember when Revlon creative director David Leddick had Steen Svensson shoot the first presentation with her that got her the contract." They shot a commercial with her and when it debuted, it was an immediate and immense hit. By 1977, Charlie became the #1 fragrance in the world (the first American-made international bestseller) and Revlon sales figures passed the $1 billion mark. Shelley THE Charlie Girl had catapulted to icon.
Shelley as THE Charlie Girl in 1976
and Mila Kunis as Jackie Burkhart as THE Jackie Girl
from an episode in That '70s Show
Shelley's Charlie perfume commercials were so iconic and emblematic of the 1970s, that many parodies have cropped up since. One them turned up in, where else, That '70s Show. In the 4th season episode "Leo Loves Kitty," Jackie Burkhart (Mila Kunis) dreams she's a Supermodel and is endorsing her own fragrance line Jackie. The parody not just used the same tune as the Charlie jingle, it also had elements of Shelley's iconic commercial - the spraying of the perfume, the walking into a club un-escorted, the throwing of the hat to the doorman, the singer at the club singing the jingle, her being spun around and landing on her seat where a gentleman is waiting for her - all of these were in the Jackie commercial. And why not? The commercial is one of the most unforgettable of the era.
Shelley as THE Charlie Girl in 1976
and Mila Kunis as Jackie Burkhart as THE Jackie Girl
from an episode in That '70s Show
and Mila Kunis as Jackie Burkhart as THE Jackie Girl
from an episode in That '70s Show
