Sunday, July 4, 2021

Dressing Up '78

a closeup of Shelley from a spread
for Sears 1978 Spring Summer catalog

Shelley did a lot of modeling during her tenure as a full-time Supermodel in the 1970s. She was one of the busiest models at Ford Models, Inc, the agency that represented her. She did a lot of magazine layouts, ads and commercials as well. And like her contemporaries, she did a lot of catalog work too. She appeared in many spreads throughout the Sears 1978 Spring Summer catalog. She modeled the various outfits and separates available at Sears for women to look chic for that summer. Tops, pants, slacks, dresses - for day or evening - Shelley showed readers how to wear them and look great.

closeups of Shelley from a spread
for Sears 1978 Spring Summer catalog

In the spread called "Dressing Up," she wore two versions of the Qiana Nylon Dress - soft, lustrous knit dresses of Qiana nylon. One of them was the Shirred Dress which had a square neckline and yoke on the front and back with lavish shirring. It had an elasticized waistline, wide bracelet-length sleeves and a back zipper. It had a self belt that slipped through two metal ornaments attached to the front of the waist. She wore both the medium blue and light apricot versions. T-strapped footwear, a white necklace and white button earrings finished her look. A floral-print Challis Shawl covered the apricot version. She also wore the Blouson Dress. It had a sleeveless blouson-style bodice with a back button-and-loop closing and a self-tie belt. It had an attached camisole that zipped in the back. White cord bracelets finished her look. And Shelley looked summer-ready and sensational in both.

Shelley in a spread
for Sears 1978 Spring Summer catalog