Tuesday, September 20, 2022

Charlie Cosmetics 1976

a closeup of Shelley from a newspaper ad
for Charlie cosmetics, 1976

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1976, she appeared in a newspaper ad for Charlie cosmetics called the "14 Great Charlie Days at The Emporium," a promo given by The Emporium stores. It was a promotion for Charlie Extra Extra-Shine Conditioning Shampoo and an order form was included in the ad. It was also a promo for a Charlie Contest where interested parties could drop by any Charlie counter at any of the 11 Emporium stores to register. The prize was $40.00 worth of Charlie cosmetics by Revlon. Also part of the promo was Charlie's Hip Two-Three Bag worth $27.00 for only $5.00 with any $5.00 or more purchase from the Charlie Collection. The bag contained Charlie's Body Silk, Extra-Extra Shine Lipstick and concentrated perfume spray. And Shelley was gorgeous in the fabulous ad.

Shelley in a newspaper ad for Charlie cosmetics, 1976