Sunday, July 16, 2023

Charlie Stamp

Shelley in a promo pic for Charlie, 1978

Shelley was THE quintessential Charlie girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. Her portrayal of the confident, fabulous and independent woman who was unapologetic and happy about that fact captured the imagination of many worldwide and made Charlie one of the best-selling brands in history. She catapulted the brand, as well as herself, to iconic status. She appeared on many, many ads as well as promotional materials for Charlie. In 1978, her image appeared on a promotional stamp for Charlie. And Shelley looked fabulous as ever.

Shelley in a promotional stamp for Charlie, 1978