Sunday, October 13, 2024

Smock-Style Top

a closeup of Shelley from a pic
on a spread on the JCPenney
Spring and Summer 1973 catalog

Shelley appeared on many spreads for many catalogs from the late 1960s to the mid-1970s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list of general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of consumers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Many Supermodels - like Cheryl Tiegs, Beverly Johnson, Patti Hansen and Shelley Smith, just to name a few - appeared in the most popular catalogs of the era. Many models who eventually became actresses also appeared in these catalogs - like Veronica Hamel, Erin Grey, Kim Basinger and Pam Dawber.

Shelley in a spread on the JCPenney
Spring and Summer 1973 catalog

Shelley appeared in many catalogs for JCPenney. She appeared in many issues of the department store's catalog from the 1960s (when it was still called Penney's) until the 1970s. She appeared in several spreads throughout the JCPenney Spring and Summer 1973 catalog. In the spread called "Sensational Little Tops... the latest fashion excitement," she modeled the latest blouse style of that year. She wore the Smock-Style Top With Bib-Effect. It was a polyester and cotton blouse in a flower and check print that had a tucked, button-front white bib (with gathered fabric under the bib). It had a round collar and short, puffed sleeves. She wore it with a matching skirt and accessorized her look with a matching hair clip. And Shelley looked sensational... as always.

a pic of Shelley
from a spread on the JCPenney
Spring and Summer 1973 catalog