Sunday, September 20, 2015

Are you Charlie? Part 2

Shelley in a 1978 French Charlie perfume ad
promoting a contest sponsored by Revlon Charlie

Shelley THE Charlie Girl was so popular when she debuted in 1976 that by 1978, she had become an icon. THE Charlie Girl was recognized and known all over the world. Her ads and commercials were translated in other languages, including French. In one 1978 ad, she promoted a contest sponsored by Revlon Charlie. The text roughly translates as follows:

Are you Charlie?
Win a trip around the world,holiday trips and hundreds of other gifts.
To join our contest, quickly go to any Revlon counter and fill out an entry form
The World Belongs to Charlie