Sunday, October 13, 2019

Charlie's Put-Ons 1

Shelley in a promo pic for Charlie perfume, 1977
wearing the  Charlie T-Shirt and Scarf promo items


Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1978, she appeared in a newspaper ad for Charlie called "Charlie Makeup Demonstrations." It was a promo that offered customers a chance to be made up by three top makeup artists using the new fall Charlie makeup collection. Simultaneously, the "Charlie Put-Ons" promo was on. For every $5 purchase from the Charlie collection, a Charlie T-Shirt and Scarf could be purchased by customers for only $6. Such a steal, right?

Shelley in a newspaper ad for Charlie perfume, 1978