a closeup of Shelley from the Charlie perfume box
"Charlie Makes You a Star!", 1980
Shelley appeared as THE quintessential Charlie Girl in the Charlie perfume ad. She was the epitome of the brand's perfect woman - gorgeous, sexy, young, as well as independent, confident and free. A promotional campaign was created in 1980 for loyal customers and interested consumers. Revlon Charlie coupons were printed in magazines. It gave buyers a huge discount when presenting the coupon upon purchase. The box used in the promo had Shelley's image on it and the tagline "Charlie Makes You A Star!". And Shelley definitely was a Revlon Charlie and Charlie's Angel star by then.
Shelley appeared on the Charlie perfume box itself in 1980
in the promo box with the tagline "Charlie Makes You a Star!"
in the promo box with the tagline "Charlie Makes You a Star!"
