Monday, January 11, 2021

The Glamorous Charlie Girl

a closeup of Shelley from a Charlie perfume ad, 1982
 
Shelley was The quintessential Charlie Girl. She was gorgeous, sexy and young, as well as glamorous, liberated and independent - the perfect embodiment of the brand's ideals. She represented the brand from 1976 to 1982. Makeup artist and photographer Rick Gillette Tweeted, "Shelley Hack was really the perfect girl for Charlie." He added, "I can’t tell you how many of these ads we shot for Revlon from Central Park to San Francisco and Paris the list grew and grew for years." As THE Charlie Girl, Shelley jumped from top model to Supermodel just like that. She catapulted herself and the brand to worldwide recognition.
 
Shelley in a Charlie perfume ad, 1982