Shelley in a 1978 Charlie perfume ad pic
Shelley was THE Charlie perfume Girl. She catapulted herself as well as the brand to worldwide recognition and success. There were others before her, but it was Shelley that captured the imagination of many worldwide. A few months after she began endorsing the brand, it became the no. 1 scent in the entire world. Shelley was (and is) the quintessential Charlie Girl - gorgeous, sexy, young as well as vibrant and confident. She was, and actually still is, an inspiration to many worldwide.
Shelley in a 1978 Charlie perfume ad/contest promo ad
In 1978, Charlie was huge brand name in the world; and in Australia, Charlie launched "The World Belongs To Charlie" competition. "The Charlie Times" was a four-page magazine advertisement for the Charlie brand. It had a story that provided clues to the cut-out answer form/entry form (included in the ad) to be sent in by anyone interested. First prize was a four-week holiday for two in Spain then France. The second prize was a two-week holiday for two in Tahiti. And 200 pairs of Polaroid sunglasses and 300 Charlie gift packs were to be given out as consolation prizes. Kind of Wow, right?
