Sunday, June 27, 2021

The Show-Case

Shelley in a promo pic for Charlie perfume, 1977

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1977, she appeared in a newspaper ad for Charlie called "Charlie's Show-Case." It was a promo that offered the Charlie's Show-Case, a fashionable $30 mirrored case containing Charlie makeup and perfume, for just $6 with any $5 or more purchase from the Charlie Collection by Revlon. Now wasn't that a great purchase.

Shelley in an ad for Charlie perfume, 1977