Monday, April 18, 2022

Charlie Commercial in Paris

pics of Shelley as THE Charlie Girl, 1978
thank you Rick Gillette for posting

Shelley first became famous as THE Charlie Girl in 1976. Hand-picked to represent the Revlon brand, she was the embodiment the brand's ideal – gorgeous, sexy and young. Many of the Charlie ad campaigns and commercials also involved Shelley's then boyfriend, photographer Steen Svensson, and renowned hair stylist and makeup artist Rick Gillette. Rick recalls, "I can’t tell you how many of these ads we shot for Revlon from Central Park to San Francisco and Paris the list grew and grew for years." One of them was filmed in 1978 on a yacht docked on the La Seine, in front of the Cathedral de Notre-Dame de Paris. Mel Torme sang the jingle and male supermodel Matt Collins appeared at the end of the commercial as Shelley's date on-board. By then, Charlie was the #1 fragrance in the world (the first American-made international bestseller) and Shelley THE Charlie Girl had catapulted to icon.

an artwork of Shelley for Charlie based
on her 1978 Charlie perfume ad and commercial