Sunday, June 12, 2022

Longer... Softer

a closeup of Shelley from a spread
on Simpsons-Sears Spring and Summer 1975 catalog

Simpsons-Sears was a joint venture between the Simpsons department store chain in Canada and the Sears department store chain in the US. The joint venture began in around 1953. Shelley appeared on many catalogs for Simpsons-Sears in the 1970s. She appeared in several spreads throughout Simpsons-Sears Spring and Summer 1975 catalog. In the spread called "Junior Bazaar: Longer... Softer," she modeled separates that looked slightly longer on the body and were made from softer fabrics and colors - perfect for that spring and summer season.

Shelley in a spread
for Simpsons-Sears Spring and Summer 1975 catalog

She wore The Shirt (a floral shirt that had a soft rounded collar, long sleeves and buttoned cuffs) over The Pants (which had a deep waistband with button 'n' tab closing as well as flared legs). She also wore a knit ribbed shirt over the Feminine Flurry skirt (a two-panel floral-printed skirt in the new longer length with a back zipper) and the Cotton Corduroy jacket (which had softly rounded lapels, a one-button closing and two mock pockets). Shelley looked soft, summery and sensational.

a closeup of Shelley from a spread
on Simpsons-Sears Spring and Summer 1975 catalog