Saturday, July 16, 2022

Hard-to-Find Infomercial

Shelley in the informercial "Talk of the Town," 1991

In the mid-1980s, infomercials were born and slowly gained popularity. They were half-an-hour long advertisements/commercials that were initially aired on cable TV late at night, but later began popping up more frequently during the daytime hours. They went into full-swing in the 1990s and were hosted by many popular Hollywood stars of the era. Shelley joined the infomercial circuit in 1991 via a David Kibbe makeover video, "We're going to explore one of the hot topics sweeping the country as we enter the '90s: beauty makeovers." The infomercial was called "Talk of the Town" and was an advertisement for beauty guru David Kibbe's 2 VHS tapes which featured the Kibbe style-discovery system. The 30-minute infomercial was hosted by Shelley and, in it, David Kibbe did makeovers for five women (their before and afters were shown) and, from an audience, he did a couple more. The tapes showed viewers how-to-do hair, makeup and dressing according to their particular image category (much like Kibbe's book Metamorphosis.) This is one of Shelley's hard-to-find projects. Let's hope someone posts it somewhere.