Saturday, April 15, 2023

C&C Super Simple Fashions A

a closeup of Shelley from the back cover
of Coats & Clark's Book No.260, 1977

Shelley appeared on many leaflets, booklets and brochures for various fashion companies during her tenure as Supermodel in the 1970s. One of them was for Coats & Clark's, a sewing and needlecrafts products manufacturer. Aside from sewing and knitting products, the company came up with reading materials that contained sewing and knitting instructions as well as tips for interested readers. In 1977, Shelley appeared on the back cover of Coats & Clark's Book No.260, which featured Super Simple Fashions to Knit & Crochet. On the back cover, she donned a colorful sleeveless crocheted poncho worn with a rope belt. She wore it over a matching T-shirt and jeans ensemble. A matching scarf and colorful bangles finished her look. And Shelley looked chic and, oh so, 1970s casual.

Shelley on the back cover
of Coats & Clark's Book No.260, 1977