Sunday, September 3, 2023

Charlie's Surprise Bag 1

Shelley in a promo pic
for Charlie perfume, 1978

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1978, she appeared in a newspaper ad for Charlie called "Charlie's Surprise Bag." It was a promo that offered a tote bag that folded up small to pack flat in any suitcase... then opened up big to hold anything from beach gear to vacation souvenirs. It was a dividend for just $6.75 with any $5.00 or more purchase from the Charlie Collection by Revlon. And with the tote came 2 bars of Charlie Fragrant Body Silk Soap, a container of Charlie Body Silk Perfumed Powder and a bottle of concentrated Charlie Perfume Spray. Now wasn't that a great surprise? And of course, Shelley appeared in the ad, Charlie gorgeous as ever.

Shelley in a newspaper ad
for Charlie perfume, 1978