Saturday, March 30, 2024

Shirting It '74 A

a closeup of Shelley
from a spread on the JCPenney
Spring and Summer 1974 catalog

Shelley appeared in many catalogs throughout the bulk of her modeling career, from the late '60s to the late '70s. Mail-order catalogs were at the height of its popularity at the time. They were big-book size publications that contained a list and pictures of the general merchandise from, usually, a department store that were available for purchase and delivery straight to the homes of their customers. Everything from homeware to toys were featured in these catalogs... as well as garments and the latest fashion pieces. Shelley appeared in many spreads throughout the JCPenney Spring and Summer 1974 catalog.

pics of Shelley that were featured
in a spread on the JCPenney
Spring and Summer 1974 catalog

In the spread called "Shirting It," Shelley wore shirt dresses in colorful printed fabrics that were tailored to perfection in the latest easy-care materials. She wore The "Shirt-Look Comes On Dressy" jacket and dress set made from a printed polyester interlock knit fabric that had a jersey look. The jacket had a button-front, a pointed collar, side slits and long sleeves with button cuffs. The matching dress was sleeveless, had a V-neck, a back zipper and came in long or short lengths. Shelley wore the short version in both the yellow print and the navy print versions. She finished both versions with matching medium-heeled sandals. She accessorized the yellow version with the Charming Pendant Watch which had a floral design on its face and a gold-tone base metal case, back and chain. And Shelley looked fabulous and ready for spring.

a closeup of Shelley
from a spread on the JCPenney
Spring and Summer 1974 catalog