Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1976, she was hand-picked to represent the Revlon Charlie brand, as she was the embodiment the brand's ideal – gorgeous, sexy and young. Makeup artist Rick Gillette recalls, "I remember when Revlon creative director David Leddick had Steen Svensson shoot the first presentation with her that got her the contract." By 1977, Charlie became the #1 fragrance in the world (the first American-made international bestseller); and Shelley THE Charlie Girl catapulted to icon. In 1977, she appeared in a newspaper ad for Charlie promoting "Charlie's Put-Ons." It was a promo that offered customers a chance to purchase the Charlie T-Shirt and Scarf combo (valued at $20) for just $6.00 with any $5.00 or more purchase from the Charlie collection. The light blue T-shirt came in sizes small, medium and large and had the Charlie logo in deep blue printed on the left sleeve. The long, lean scarf had blue, yellow and white stripings. Of course, Shelley looked just fabulous wearing both of them.
