Saturday, May 10, 2025

From Charlie For Mother

Shelley in a 1976 promo pic
(wearing the Charlie Triangle)
for Charlie perfume and cosmetics

HAPPY MOTHER'S DAY

TO ALL THE MOTHERS IN THE WORLD

We love you!!!


Shelley in a Mother's Day ad
for Charlie perfume and cosmetics, 1976

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. In 1976, she appeared in a newspaper ad for Charlie with the tagline "For Yourself, For Mother." It was a Mother's Day promo ad that offered customers a chance to purchase for their mother (or for themselves) the Charlie Triangle silver necklace set for only $4.50 with any purchase from the Charlie Collection by Revlon. The Charlie Triangle was a silver-toned pendant and chain necklace set. It had a silver-toned curb chain necklace that went through a hollow silver-toned triangular pendant. A single gold-toned bead went through the chain and hung right in the center of the hollow pendant. The piece was designed by award-winning designer Mikel Kawamura, whose work had been featured at Bergdorf Goodman, Saks Fifth Avenue, Bloomingdale's, and in leading jewelry stores around the US. The Charlie Triangle design was marketed world-wide. And Shelley was photographed wearing the fabulous Kawamura-designed piece... looking fabulous as well.

Shelley in a Charlie promo pic
(with pics of the Charlie Triangle and its packaging)
for Charlie perfume and cosmetics, 1976