Shelley first became famous in the 1970s as THE Charlie Girl. In 1976, she was hand-picked to represent the Revlon Charlie brand, as she was the embodiment the brand's ideal – gorgeous, sexy and young. Makeup artist Rick Gillette recalls, "Shelley Hack was really the perfect girl for Charlie." In 1977, Shelley appeared in a newspaper ad for Charlie called "Here's looking at you kid... with CHARLIE'S SHOWCASE dividend." It was a promo for Charlie's 'Lean' gel-system skincare line, Charlie's makeup line, Charlie's shampoo, and, of course, Charlie's fragrance line. It was also a promo for Charlie's Show-Case which was a fashionable mirrored case containing makeup and perfume by Charlie. The case included Charlie's Fresh New Makeup, Charlie's Real Live Blush, 3 shades of Charlie's Fresh Fresh Eyecolor, Charlie's Extra-Extra Shine LipGloss, and Charlie's Concentrated Perfume Spray. The $30-worth mirrored case was available for just $6.00 with any $5.00 or more purchase from the Charlie Collection by Revlon. Now that sounds like a great purchase.
