a tuxedoed Shelley in a promo pic
for Charlie perfume and cosmetics, 1977
Shelley was THE quintessential Charlie Girl and was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. Although there were a slew of other Charlie models before her, it was Shelley's image that catapulted the brand to iconic status. Everybody in the world wanted to be a Charlie Girl because of Shelley. Her portrayal of the confident, fabulous and independent woman who was unapologetic and happy about that fact captured the imagination of many worldwide and made Charlie one of the best-selling brands in history.
Shelley in a newspaper ad
for Charlie perfume and cosmetics, 1978
In 1978, she appeared in a newspaper ad for Charlie called "The Charlie Feedbag." It was a promo that offered customers a chance to purchase "Charlie's Feedbag" for only $8.00 with any $5.00 or more purchase from the Charlie collection. "The Charlie Feedbag" was a handy, adjustable canvas tote that contained a 4-ounce bottle of Charlie Body Silk head-to-toe moisturizer, which was great for fighting after-summer dryness. And, as always, Shelley was gorgeous in the fabulous ad.
a tuxedoed Shelley in promo pics (right)
and in screen caps from a Charlie commercial (left)
endorsing Charlie perfume and cosmetics, 1977
