Shelley and Steve Markham in a pic
used in an ad for Yardley, 1971
Yardley or Yardley of London is one of the oldest international companies that specializes in cosmetics, toiletries and fragrances. The British brand was founded in 1770 and produced mainly soaps and perfumes. It branched out to cosmetics in the second half of the 20th century, but the line was discontinued by around the 1980s. In the 1970s, Yardley released a line of beauty products that were targeted at teenage girls and young women. Yardley Shadow Sheen eye shadows, Yardley Hue-The-Line liquid eyeliners, Yardley Lash-A-Lot mascara, Yardley Bloom O'Health blushers, Yardley Pot-O-Gloss lip glosses, and Yardley Lip Licks lipsticks were all marketed to the youth and to young ladies.
Shelley in an ad for Yardley, 1971
In 1971, Shelley appeared in an ad for Yardley with the tagline "Slicker Makes Word of Mouth". It was an ad promoting Yardley's Slicker Polish line. The Slicker Lip Polish was a tinted and flavored lip gloss that could be worn over or under lipstick or alone in itself. It came in several colors/flavors such as Raspberry, Orange, Strawberry, Peach, Mint, and Lemonade for a flavorful lip to lip experience. The Slicker Polish line also came up with a nail polish line that coordinated with the lip polish line. And Shelley definitely showed everyone how Yardley helped make anyone's lips look slick and fabulous.
Shelley and Steve Markham in a pic
used in an ad for Yardley, 1971
