Saturday, May 23, 2026

Stow-It-All Tote

Shelley in a promo pic for Charlie
perfume and cosmetics, 1976

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. She was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. In 1976, an artwork of Shelley appeared in a newspaper ad for Charlie that promoted "Charlie's 'Stow-It-All' tote with four sexy-young cosmetics." It was a promo that offered a stylish tote bag dividend ($26.00 in value) from Charlie for only $6.00 for every $5.00 purchase or more from the Charlie collection by Revlon. The dividend included Charlie More Moisture Moisturizer, Charlie Fresh New Makeup in beige (medium), Charlie Fresh Fresh Eyecolor in Silverfrost Plum 73, and Charlie Concentrated Perfume Spray - all packed into the stylish dark-blue corduroy tote that could be taken anywhere. And whether in pictures or in artwork, Charlie Girl Shelley was always Charlie-Girl gorgeous.

an artwork of Shelley
in a newspaper ad for Charlie
perfume and cosmetics, 1976