Sunday, June 7, 2026

Charlie's Body-and-Soul

Shelley in a promo pics for Charlie
perfume and cosmetics, 1976

Shelley was THE quintessential Charlie Girl and appeared in many, many ads for the brand. She was Revlon Charlie's image model from 1976 to 1982. Charlie was one of the first mega-successful lifestyle brands in the world. The phenomenal success of the brand was due in part to Shelley's unforgettable image. In 1976, an artwork of Shelley appeared in a newspaper ad for Charlie promoting "Charlie's Body-and-Soul Set." It was a promo for a gift set that contained Charlie More Moisture Moisturizer, Charlie Bath Soap, Charlie Body Silk, and Charlie Concentrated Perfume Spray. The Charlie Body-and-Soul Set (worth $19.75) could be purchased for only $4.75 for any purchase of $5.00 or more from the Charlie Collection. It as also a promo for Charlie's irritant-free and dermatologist-tested makeup line - "Makeup That Gives You Just What You Want, Just The Way You Want It..." And whether in pictures or in artwork, Charlie Girl Shelley was always Charlie-Girl gorgeous.

an artwork of Shelley
in a newspaper ad for Charlie
perfume and cosmetics, 1976