closeup of Shelley in a 1981 French version
of the Charlie perfume ad
Shelley was and always will be THE quintessential Charlie Girl for many fans around the world. She was independent, bright, chic and confident - all the ideals of the brand. There were other "Charlie' models prior to her, but it was only Shelley's commercials and ads that were successful. So Revlon did a study to find out why. It turned out that women weren't intimidated by her and that men found her approachable. Shelley told Playboy magazine in 1980, "The women respondents said that this girl walking into a restaurant alone - which most women are afraid to do - looking chic, but not too chic, seemed like somebody they would like to know or to be. I was their idea of a modern, liberated but not threatening woman. The men thought I was someone they would like to go out with; again, modern, not brassy and someone who, if they met me, would talk to them. Men complain about women who can't talk." Charlie Girl Shelley Hack quickly became an icon when she began endorsing Charlie by Revlon in 1976.
Shelley in a 1981 French version
of the Charlie perfume ad
of the Charlie perfume ad
