Sunday, August 22, 2021

More Active Days

a closeup of Shelley from an ad for Midol, 1973

Shelley appeared in an ad for Midol in 1973. With the tagline "Midol Helps Me Find More Active Days Every Month," the ad told viewers how Midol could help women become active during those days in the month when the cramping and the I-don't-want-do-do-anything days are upon them. It relieved low backache and headache and helped soothe accompanying irritability, something that was not achievable with ordinary pain relievers. It helped women have fun even during menstrual time. In the ad, Shelley was pictured having fun on the beach. How much more fun could life be than that?

Shelley in an ad for Midol, 1973