Friday, August 12, 2022

Letter Perfect Ways

a closeup of Shelley from an ad for Gimbels East, 1975

Shelley appeared on many ads throughout her modeling career. One of them was for Gimbels East, the first department store in Manhattan's Upper East Side. With the tagline "Letter Perfect Ways to Face the Weather," in the ad, she modeled a hooded rain slicker in water-repellant canvas as well as a bright cotton umbrella with a wooden handle - both of which could be monogramed with two or three letters. And Shelley looked perfect for those rainy days.

Shelley in an ad for Gimbels East, 1975