Saturday, October 21, 2023

MOD Flapper

a closeup of Shelley from a pic
for Simplicity The Fashion Magazine
for Women Who Sew, the spring 1966 issue

Simplicity The Fashion Magazine for Women Who Sew was a booklet the Simplicity Pattern Company came out with to showcase their latest patterns. The Simplicity Pattern Company had been manufacturing sewing patterns since 1927, giving fashionistas on a budget and sewing aficionados the ability to create clothes in a reliable manner. The booklet featured the latest patterns Simplicity had come up with at the time. It also showed readers what they could do with them and how to play around with them by using fabrics and trims to personalize the fashion must-haves featured in it.

Shelley in a spread
for Simplicity The Fashion Magazine
for Women Who Sew, the spring 1966 issue

In 1966, Shelley appeared on the pages of Simplicity The Fashion Magazine for Women Who Sew, in the spring 1966 issue. In the spread called "The MOD-ified Modern Miss," Shelley wore a dress reminiscent of a 1920s flapper dress but with a 1960s MOD twist. Simplicity Pattern 6347 was for a flapper-style sleeveless dress with the waistline shifted, low neat pleats and a button-on belt. A modified cloche hat (with wider brims) and low-heeled ribboned pumps finished her look. And, of course, she wore a long pearl necklace around her neck as every modern miss would have had in the 1920s. And Shelley looked every inch the modern MOD and stylish young miss of the 1960s.

a pic of Shelley from a spread
for Simplicity The Fashion Magazine
for Women Who Sew, the spring 1966 issue